Hello! I’m Logan Frandsen, a music creator and strategic communications professional born and raised in Phoenix, Arizona. I seek to combine my passions for creativity and the worlds of digital marketing, social media and content creation to help others achieve their goals. Having composed music for over 8 years, I see how many responsibilities creative professionals must take on simultaneously in an effort to share their work and be recognized. Helping others is one of my most important core values, and I want to apply my expertise to amplify other creatives needing assistance in these areas.

In my role at ASU’s Brand and Strategy department, I have worked in collaboration with other departments within the university creating content to amplify the ASU brand across its flagship social media accounts on Facebook, Instagram, X, LinkedIn and Threads. I use industry-standard software like the Adobe suite to film and edit video content, design professional graphics aligning with ASU’s branding standards and write copy in AP style for various posts and campaign initiatives. I also have experience writing press releases, creating brand kits and producing fact sheets. 

My upbringing during the rise of social media has helped me understand the power and importance of using digital platforms to create engaging content and connect with audiences.  I aim to work within the fields of digital content creation and strategy, public relations and digital marketing among others, to help other creative professionals successfully grow their personal brands.