Arizona PBS “Arizona Shines” Ad Campaign

As part of our work as digital marketing specialists in the Cronkite Agency, we launched a Meta Ad campaign on Facebook and Instagram with the goal of bringing active users to the Arizona PBS website homepage. We aimed to spotlight the variety of programming Arizona PBS offers across its website, app and television broadcasts. This campaign achieved a gain of over 1,500 active users to the Arizona PBS homepage, making considerable progress towards our client’s goal for this semester.